Your AI Coach & Digital Concierge

Helping executives and founders cut through the noise to choose the right tools, workflows, and partners — without the overwhelm.

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Trusted by leaders who want clarity, not complexity.

For Founders, Leaders, and Teams Who Value Time

You don’t need another agency. You need a trusted partner who filters the noise, simplifies digital strategy, and makes transformation effortless.

We work best with:

  • Founders of small–mid businesses

  • Busy executives exploring AI and automation

  • Teams ready to scale but held back by messy tools and processes

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A person wearing a white glove and a black suit jacket is drawing a network diagram with a pen on a touchscreen display, representing interconnected nodes and connections.

The Concierge Model

Think of us as your digital concierge partner. We don’t just advise — we orchestrate. Our role is to:

  • Scope your needs across CRM, web, marketing, and automation

  • Connect you with trusted delivery partners

  • Design customer journeys where AI adds real business value

  • Continuously optimise as you grow

Book a Concierge Strategy Call

Executive AI Coaching

Cut through the hype with personalised AI coaching for business leaders. Start with a free 15-minute discovery call, then dive deeper with intensive or ongoing sessions tailored to your needs.

What you’ll get

  • Clarity on which AI tools fit your role or business

  • Practical workflows and prompt strategies tailored to you

  • A reusable playbook you can apply immediately

How It Works

  1. Discovery Call (15 min, free)
    We’ll clarify your goals and explore whether coaching is the right fit.

  2. Executive Coaching Session
    Choose a 90-minute remote session ($660 incl. GST) or a 3-hour in-person session ($1,320 incl. GST).

    Each includes a tailored roadmap and actionable AI strategies.

  3. Follow-Up Coaching Packages
    Keep momentum with 30-minute remote follow-ups, available in packs of 3, 6, or 12 sessions.

    Packages ensure accountability and progress between major coaching sessions.

Book a Coaching Discovery Call
David Pengelley Standing Next to a Whiteboard

Prestige, But Practical

Founded by David Pengelley, an experienced enterprise solutions leader and digital advisor. Valid Agenda combines big-business expertise with the agility of a concierge model.


No bloated retainers. No shiny distractions. Just the right-sized solutions, delivered with a white-glove approach.

How It Works

A person using a smartphone and a laptop on a white table, with a disposable coffee cup nearby and glasses in the foreground, in front of a large window.

Discovery Session

We clarify your goals and bottlenecks.

Conductor in formal suit orchestrating digital icons of communication, cloud, data, and settings projected in front of him.

Concierge Plan & Roadmap

We orchestrate the right tools, partners, and workflows to fit your business.

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Ongoing Partnership & Support

We stay with you to iterate and optimise.

Ready to Simplify Digital?

Schedule your free 15-minute discovery call with David Pengelley today.

Book Your Free Discovery Call

Get in Touch With David Pengelley

Whether you’re exploring concierge services, AI coaching, or just want to know where to start, drop me a message here. I’ll reach out and help you find the best next step.

David Pengelley, with light-colored hair and beard, wearing a light-colored button-up shirt, smiling and standing outdoors on a bridge with greenery in the background.