# Valid Agenda brand

Canonical: https://validagenda.com/brand
Reference: September 2026

## Position and voice

Give your AI project a valid agenda.

Workflow first. Evidence before expansion. A named owner and a credible path to payback.
The voice is commercial, plain-spoken and accountable. Name the workflow, cost,
owner and next step. Be specific about evidence and honest about uncertainty.

## Identity assets

- [Primary colour lockup](https://validagenda.com/VA%20Wide%20Lockup%20Color.svg)
- [Circle mark](https://validagenda.com/VA%20Blue%20Circle%20Logo.svg)
- [Standalone mark](https://validagenda.com/VA%20Solo%20Logo.svg)

Keep original proportions and colours, generous clear space and quiet backgrounds.
Avoid stretching, recolouring, glowing edges or competing decoration.

## Colour

| Colour | Hex | Use |
| --- | --- | --- |
| VA Blue | #134061 | Authority, headings, reading text and structure |
| VA Orange | #f48847 | Decisions, actions and selected paths; use selectively |
| VA Teal | #8eb6dc | Secondary linework and environmental colour |
| Electric Teal | #00f2ff | Restrained scene rim and route light, not reading text |
| Paper | #ffffff | Solid reading canvas |

Use navy text on paper and navy labels on orange actions.

## Typography

Marketing uses Inter. Headlines are bold with tight tracking. Body copy is
16–18px, controls at least 14px, secondary metadata 12–13px. Text stays sharp,
level and on solid surfaces. Product interfaces can have separate type rules.

## Core Schematic visual world

A synthwave influence with purpose: perspective grids, distant horizon,
filled navy glass and selective light. The homepage uses a cinematic,
scroll-driven journey. Tools and reading pages use paper, fine borders and
clear hierarchy. Respect reduced-motion preferences.

Avoid purple/pink vaporwave, decorative suns, sci-fi dashboards, empty wireframe
scaffolding, frosted copy panels and glowing text. Reduce atmosphere when it
interferes with reading.

## Visual reference and reusable image brief

![Core Schematic: navy glass forms, selective orange routes, a perspective grid and distant faceted mountains](https://validagenda.com/assets/brand/core-schematic-scenescape.png)

Original text-free scenescape generated for this brand reference. It illustrates the
scene language; use the exact palette and Inter specifications above for final
production artwork. Add final copy separately rather than relying on generated lettering.

Create a Core Schematic brand scene for Valid Agenda in a wide landscape composition. Use VA Blue #134061 as the dominant material, VA Orange #f48847 for selected decisions and routes, VA Teal #8eb6dc for supporting structure, and restrained electric teal #00f2ff for edge light only.

Set a glossy navy perspective grid below a pale cool sky. Low-poly mountains have filled, faceted faces and fine wire edges. Keep them on a distant horizon, with softer contrast and atmospheric fade; foreground geometry stays sharper. Grid lines converge towards a bright, pale horizon band.

Connect a few substantial filled navy glass volumes with deliberate orthogonal circuit paths. One selective orange path marks a decision. Give objects mass, depth, occlusion and controlled luminous rims, not just empty outlines. Keep generous open space across the central ground and sky. If the message calls for a chaos-to-order story, introduce tangled routes in one area and resolve them into ordered connections elsewhere; this is optional, not the default background.

Generate the environment without text, logos, cards or reading plates. Use one coherent light direction across the ground and volumes. When composing a finished layout, add a solid white, front-facing reading plate separately if needed, with a fine navy border and restrained directional shadow. Keep it clear of busy geometry. Add final copy in Inter, flat, sharp and high-contrast, with no glow, blur or perspective distortion.

The feeling is calm control and commercial clarity, with synthwave depth and perspective. Avoid purple or pink vaporwave, decorative suns, sci-fi HUDs, particle storms, excessive bloom, frosted reading panels and equal neon brightness on every line. Adapt the composition to the message; do not add a giant logo or a chaos field to every image.

## Voice example

“Find the workflow costing you time. Test the smallest useful change. Measure what comes back.”

Avoid vague transformation claims or promises of limitless potential.