Primary lockup
The full name and mark. Use on white or very light backgrounds.
Download SVG ↓Valid Agenda / Brand reference
A clear commercial voice. A schematic world with depth. The ingredients that make Valid Agenda feel like Valid Agenda.
The idea at the centre
Give your AI project a valid agenda.
Workflow first. Evidence before expansion. A named owner and a credible path to payback.
01 / Identity
The full name and mark. Use on white or very light backgrounds.
Download SVG ↓For compact placements, profile images and site icons.
Download SVG ↓For placements where the Valid Agenda name is already clear.
Download SVG ↓Keep the original proportions and colours. Leave generous clear space around the mark. Place it on a quiet background; avoid stretching, recolouring, glowing edges or competing decoration.
02 / Colour
Authority & structure
Headings, body text, linework and the core identity.
Decision & action
Primary actions, selected paths and the mark’s accent. Use selectively.
Supporting structure
Secondary linework, quiet geometry and environmental colour.
Light & energy
A restrained rim or data route in the scene. Keep it off reading text.
Room to think
The reading canvas. Give content space and a clear, solid surface.
Use navy text on paper for reading, and navy labels on orange actions. Pale blue and electric teal are supporting colours, not body-text colours on white.
03 / Typography
Inter / Marketing typeface
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Headlines · bold · tight tracking
AI that pays back.
Body · regular · 16–18px
Start with the workflow. Understand what it costs today. Make the next decision with evidence.
Controls: 14px minimum. Metadata: 12–13px.
Keep reading text sharp, level and on a solid surface. Use weight and space for hierarchy.
04 / Visual world
Perspective grids, a distant horizon, filled navy glass and selective light give the brand its sense of depth. The story moves from noise to an owned agenda. Content stays clear in front of that world.

A glossy navy grid recedes towards a pale horizon. Filled, faceted mountains fade into the distance; fine wire edges describe their structure.
A few deliberate connections give the scene direction. Orange marks a selected route. For a chaos-to-order story, introduce complexity only where the message calls for it.
Glass volumes have filled faces, visible depth and restrained luminous rims. Shared light and shadow make the objects belong to the same world.
Keep open space in the environment. When a layout needs copy, add a solid white reading plate separately, with sharp navy text and no perspective distortion.
Use this with the reference image. Adapt the story and composition to the message.
The cinematic surface
The homepage uses filled glass formations, perspective terrain and a scroll-driven journey. Navy anchors the world; orange marks moments of decision.
See the homepage in motion ↗The working surface
Tools and reading pages use white space, fine borders and direct hierarchy. The atmosphere supports the task; it never competes with it.
See the calculator ↗Filled forms with visible depth. Restrained edge light. Fine structural lines. Sharp, quiet reading plates. Motion that follows the journey and respects reduced-motion preferences.
Purple and pink vaporwave, decorative suns, sci-fi dashboards, empty wireframe scaffolding, frosted copy panels and glowing text. If atmosphere makes reading harder, reduce it.
05 / Voice
Speak to owners and leaders who need to make a decision. Name the workflow, the cost, the owner and the next step. Be specific about evidence and honest about uncertainty.
Sounds like us
“Find the workflow costing you time. Test the smallest useful change. Measure what comes back.”
Too much theatre
“Unlock limitless potential with revolutionary AI transformation.”
Core Schematic · Marketing brand reference · September 2026. Product interfaces may have their own typography and interaction rules.